15+ Years of Experience
Marketing The Funeral Profession's Leading Brands
Meet Ashley Montroy,
Our Lead Marketing Advisor
Hello! I'm Ashley Montroy, Lead Marketing Consultant & Owner of AMS Business Advisors.
Before starting AMS, I was the Chief Marketing Officer (CMO) of FrontRunner Professional, and EVP, Digital Marketing & Director of Marketing with Tribute Technology for 15+ years.
Before that? I grew up on top of my family's funeral home so I'm also "a funeral director's kid" who has been around it all.
- I've built marketing team's from scratch
- Ran events and created campaigns myself
- And lead the marketing team for both FrontRunner & Tribute Technology.
Some Brands I've Worked With
What We Do
Marketing Consulting
For companies who need experienced guidance and ongoing marketing advice.
Includes:
- Honest assessment of current efforts
- 12-month marketing advice roadmap with suggested priorities and timing
- Ongoing access for advice & check-ins
Fractional CMO
For companies who have a marketing team but need leadership to guide and mentor the team to success.
Includes:
- Strategic planning and goal setting
- Oversight of all marketing efforts
- Plan to bridge marketing and sales
- Option to use trained AMS marketing team for additional support ($)
- Monthly progress reporting
Fractional CMO
+ Marketing Team
For companies who need a stronger marketing and sales strategy, and a trained marketing team to make it happen.
Includes:
- A clear, focused plan for marketing & sales growth
- One dedicated marketing team guided by a 15+ year funeral marketer
- Stronger visibility with funeral homes, families, or the public.
- Better tradeshow and event results
- Distributor & partner marketing support
- Consistent, professional marketing to the right audience
- Simple monthly reports showing results
Why AMS?
Marketing Leadership
With 15+ Years of Experience.
A Trained Marketing Team
That Knows the Funeral Space.
No Wasted Time or Budget
We've Done This Before.
Marketing
with
Sales in Mind
To Truly Support Growth.
Proven Results for Funeral Industry Suppliers
The team behind AMS has helped leading suppliers, technology companies, associations, eCommerce brands and product companies grow their visibility and impact within the funeral profession. Each time is different because no two marketing plans are the same, but the results are consistent — clear positioning, stronger presence, and measurable growth.
Book a time and I'll answer any questions about my/my team's involvement in:
FrontRunner Professional's Growth Trajectory Before Private Equity Sale in 2018
The Creation & Launch of Tribute Technology as a Brand
Marketing Campaign Highlights from Tribute Technology & FrontRunner
Brand & Go To Market Plan for Several Funeral Products & Services
Speaking at 50+ Funeral Conventions Around the World
The Creation of Several Product Marketing Kits for Funeral Homes
Creating Booths & Deciding Which Conventions to Exhibit at.
Growing Partnerships & Attracting Distributor or Integration Partners
Measuring What Works in Marketing & How to Decide What to Focus on.
