MEET YOUR PARTNER

FOR GROWTH-BASED MARKETING

Hi, I'm Ashley!

Founder & Lead Advisor for AMS Business Advisors. I’ve been around funerals my whole life. It started when I was young, growing up above my family’s funeral home; having my Easter egg hunts in the coffee lounge, racing my toy jeep in the chapel, staying as quiet as possible upstairs during visitation hours - you know, the usual things you do as a kid!


Over the last 13+ years, I’ve led the marketing direction for two of our profession’s leading tech companies, FrontRunner Professional and Tribute Technology. During this time, I…

  • Managed multi-brand portfolios and marketing teams of 2-20 people, 
  • Taught more than 15,000 funeral professionals at 50+ conventions 
  • Helped hundreds of funeral businesses thrive online
  • Built lasting relationships with suppliers, media partners, and associations across North America

Why I Founded AMS Business Advisors

Now, it’s time to take all of my experience and work with companies that want to scale their business, grow their revenue and truly be best known - and most chosen - for what they do.


Today, alongside a team of marketers with 2-5 years of experience in the funeral space, AMS brings insider experience, practical strategy, and a proven track record in helping suppliers grow within this unique industry.

We've has an Industry-Wide Impact

Built and led marketing teams from the ground up

Launched and scaled supplier trade show programs

Created product and distributor marketing kits

Developed education content for suppliers and funeral directors

Spoke at 50+ industry conferences on growth and marketing

Our Mission

To help funeral suppliers or funeral home groups grow through clear strategy, professional marketing, and measurable results — led by someone who understands this profession from the inside out.

Our Promise

Every client receives senior-level attention, clear direction, and a plan that fits their team and goals — not a cookie-cutter agency approach. In fact, we only work with 3-5 clients at a time. We’re THAT focused on your marketing and growth.

Our Values

Time to Learn

Transparency

Working - and Being a Human Being

Support When Support is Needed

Balance

Collaboration

Imperfection — hear us out. No growth comes with perfection. It’s where improvement and greatness come from. We talk openly, solve problems together and are not afraid to ask for help.

Take Advantage of Our Industry Experience

We don't need to learn the funeral industry — it’s been part of it for over a decade. This means faster results, fewer mistakes, and marketing strategies that actually connect with funeral homes.